Hi. I'm Pete.
For more than 15 years, I’ve been helping political parties, NGOs, civil society organisations and businesses from the local to the multinational to be heard, seen and recognised as a force for good in the world.
Whether or not you’re familiar with my name, you’ve almost certainly seen my work, and you definitely know some of my clients. My crowning achievement – every pun intended – was mobilising over 7 million Britons to volunteer for His Majesty The King’s Coronation in 2023 when I worked as Campaign Manager on The Big Help Out.
Whether you’re trying to figure out the messaging for a new campaign, attract media coverage for your non-profit’s hard work or broaden the appeal of your business’ brand, I can help.
Local.
National.
Global.
I’ve had the privilege of working directly with clients and client partners in some 30 countries around the world including the UK, USA, Canada and Australia, and indirectly with dozens more. I work with organisations I share values and passions with – from helping small family owned businesses in the UK find their voice, to building innovative campaigns for national charities, to providing strategic communications leadership for multiple high impact global aid programmes. You’ll find my work everywhere from the walls of NHS GP surgeries to the hands of world leaders at the Commonwealth Heads of Government Meeting.
I help good people to do great things .
My services are all about helping you to better communicate with the world and make more considered, strategic decisions about finding your organisation’s place in it. The UK campaigns I’ve managed and built alone have reached over 15 million Britons, and my global work has been seen my hundreds of millions of users. I focus on working with clients and causes that are genuine and meaningful, and concerned with leaving the world a better place than they found it.
Ongoing strategy and delivery support
Whether you need expert evaluation of your strategic direction, someone to embed in your team to execute your strategy, an on-call Public Relations and Media expert to lead your press work, or an accomplished campaign manager to deliver your next big campaign, I’m here to help.
Press release distribution and media relations
Looking for an expert to manage your next media moment, work with you on building a press story or simply distribute your next press release? If an ongoing support package isn’t right for your needs, I can help on a case-by-case basis with a range of pre-payment packages, including guaranteed publication services.
Personal brand and representation
Want to get your name into the press but don’t know how? Whether you’re a CEO looking to position yourself as a thought leader in your industry or a young professional thinking about your personal brand for the first time, I can help you find your voice and build your profile in the world.
Training and coaching
From becoming a confident public speaker to learning how to build award-winning campaigns that inspire and transform, I offer a selection of training and development opportunities for both teams and individuals looking to strengthen their communications expertise and knowledge.
Support calls and retainers
If you need some expert support figuring out your way through a problem or someone to offer expert input on your thoughts, I offer both one-off support calls as well as retainer packages for weekly, fortnightly or monthly support without the commitment or expense of a full consulting package.
Not sure what you need? Let's workshop it.
If you’re new to working with a freelancer or still scoping out where you need support, it can be tough to figure out what exactly you need. Unlike an agency partner, I have the advantage of being able to build bespoke packages for my clients. If you aren’t sure what you need, click the button below to send me a brief and I’ll set up a free 45 minute consultation call to explore how we might work together.
More about me
I’ve been blessed to have a truly extraordinary career in communications, PR, campaigns and strategic partnership development. My entire adult life, I’ve focused on working with brands and organisations that I have a value alignment with and who drive forward important work, whether it’s corporate innovation or transformative third sector interventions to drive social change. I’m profoundly passionate about what I do and I treat my clients with care, respect and integrity. I’m a globally recognised comms expert, having been elected to senior leadership positions at major international bodies and held strategic roles at both global and national NGOs.
Some of the nice things people say about me.
Pete is a pleasure to work with, not just a great communicator but also very capable, he goes the extra mile to help achieve your objectives. Highly recommended.
Pete quite literally saved our business when our brand name was plastered all over the news wrongly associated with an accident we weren’t responsible for thanks to a media misunderstanding. Within an hour or two, he had big national newspapers and TV stations issuing corrections, pulling photographs and deleting stories. We wouldn’t have even known where to start without his help.
Pete has been able to get me quoted in publications I wouldn’t have a clue how to get myself into, and even secured me an opinion piece in one of my industry’s biggest magazines. I didn’t have to write it – he took my ideas and made them sound a thousand times better. He’s the nicest, warmest guy you’ll ever work with too. Cannot recommend enough if you need discrete, professional media representation.
The only thing you regret about working with Pete is not being able to work with him every day. No other marketing and comms professional I’ve met has such a brilliantly sharp mind for strategy – and unlike a lot of others I’ve worked with, he can then follow through with executing that strategy masterfully!
Pete is truly great at work he does. With the Big Help Out, he led a campaign that directly inspired millions to volunteer. He built the campaign basically from the ground up, managing complex activations and groups of senior stakeholders across diverse sectors. I highly recommend working with him.
Anyway . Enough about me. Let's talk about you .
Fill in the form below and I’ll get back to you as soon as possible with how I might be able to help. Alternatively for initial enquiries, you can email pa@petegaffney.co.uk or WhatsApp +44(0)7440 281 140.